Videocraft

We Love...Everything!

Videocraft is an award-winning broadcast equipment dealership. With over 30 years of experience, Videocraft is one of Australia’s leading suppliers to the TV and Film industry. Their key partnerships with leading brands such as Apple, Avid, Canon, Fujinon, Miller, Panasonic and Sony mean they have access to and facilitate some of the largest media and sporting events in Australia.

Amplify has recently worked with Videocraft's marketing department to conceive and execute a major print campaign across all industry publications to position the brand at the forefront of its market.

In order to position Videocraft as a serious (and clearly the best) choice for broadcast clients, a conceptual campaign was aimed at both above-the-line and below-the-line personnel across the drama, sports, ENG and documentary production sectors. Offering a simple statement of We Love... and a creative visual connection with the subject, we position Videocraft as a sleek professional choice for broadcast equipment sales and rentals.

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