Ray White

A simple statement with a
powerful message

In such a crowded marketplace and with most real estate brands insisting on conservative advertising campaigns, Amplify set out to provide Ray White with a unique approach to positioning their brand in the property management and sales domain.

Amplify devised a continual 6 month campaign that focussed on using the popular board game
of Monopoly as the visual to drive the message; ‘Real Estate is not a Game’. The campaign was utilised across NSW encompassing a number Ray White offices in both metropolitan and regional areas.

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